Frontline: The Persuaders
Frontline examines the "persuasion industries"--advertising & public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives by using sophisticated market research techniques to better understand consumers & by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust. Frontline, 2004
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12/6/2007 5:40:00 PM
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